What is the exposure and power of promotion of unhealthy foods and non-alcoholic beverages to different population groups?
Food and non-alcoholic beverage marketing is recognised as an important factor influencing food choices related to non-communicable diseases.
A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, has been designed for INFORMAS. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products.
The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.
Dr Bridget Kelly
Senior Lecturer in Public Health
University of Wollongong
Email: Dr Bridget Kelly
Monitoring food and non-alcoholic beverage promotions to children (pages 59–69) B. Kelly, L. King, L. Baur, M. Rayner, T. Lobstein, C. Monteiro, J. Macmullan, S. Mohan, S. Barquera, S. Friel, C. Hawkes, S. Kumanyika, M. L’Abbé, A. Lee, J. Ma, B. Neal, G. Sacks, D. Sanders, W. Snowdon, B. Swinburn, S. Vandevijvere, C. Walker and INFORMAS
Read the INFORMAS paper online here
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