Food Promotion

What is the exposure and power of promotion of unhealthy foods and non-alcoholic beverages to different population groups?

Food and non-alcoholic beverage marketing is recognised as an important factor influencing food choices related to non-communicable diseases.

A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, has been designed for INFORMAS. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products.

The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.

Dr Bridget Kelly

Dr Bridget Kelly

Senior Lecturer in Public Health

University of Wollongong
Wollongong, Australia
Email: Dr Bridget Kelly

Monitoring food and non-alcoholic beverage promotions to children (pages 59–69) B. Kelly, L. King, L. Baur, M. Rayner, T. Lobstein, C. Monteiro, J. Macmullan, S. Mohan, S. Barquera, S. Friel, C. Hawkes, S. Kumanyika, M. L’Abbé, A. Lee, J. Ma, B. Neal, G. Sacks, D. Sanders, W. Snowdon, B. Swinburn, S. Vandevijvere, C. Walker and INFORMAS

Read the INFORMAS paper online here

Below are the INFORMAS protocols to download. Some protocols are still under development – contact us if you would like more information. Please read the terms and agreements (add as link) regarding the use of the protocols, and inform us if you are using and/or adapting the protocol.

You may use, modify and reproduce the protocol, but the work that results from using the INFORMAS resources remains available to the INFORMAS group and falls under the same copyleft principles as the original protocol (i.e., you can’t claim copyright on protocols you develop based on INFORMAS resources).

You don’t have to share the whole work that results from using the INFORMAS resources, but are expected to share:

  • Any modifications or updates you make to the protocol (e.g., updates for your own country)
  • The final (cleaned) data as collected using the protocol.

Outdoor advertising: School zones
Sports Sponsorship (contact INFORMAS for protocol)
Food marketing: Television

Skip to toolbar